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"It's easy to forget 'users' are actually real people. You know, this empathy thing, it's not touchy feelings shit. This is big business. [...] Google Analytics tells you what people do on your website; it doesn't show you what people *want* to do."

Breakfasting in this amazing hotrl-on-a-boat soundtracked by Otis Redding's 'Hard to Handle'. Couldn't have it any better on this Friday.

"So, how do I know... who I am?"
Deep philosophical rabbit-holing at Domain-driven Design workshop, ama.

Unanswered questions:
- Search in China
- Audio search optimisation
- Multi-market, multi-lingual SEO
- Search APIs for walled garden platforms

"The system is being gamed and we need you [SEO experts] to help clean it."

"Web advertising ROI (in many fields) is trending to zero."
Lots of businesses don't have to be profitable, they just need to show growth.

"Late-stage capitalism is fucked up, let's be real."
Rand Fishkin on Google having been fined more by the EU than it paid taxes.

"Do you have a question, or are you just stretching?"
Classic. 😁

If you think SEO in 2019, think voice search and schema.

“Who can afford to show up? To a larger and larger extent, the answer is big corporations.”

I haven’t had any coffee for – @[email protected], dig this – 28 days straight. Not a single drop.

*pause for effect*

Might have one later today. If you see a flash of gray zooming by, that was me in my hoodie, on a caffeine high.

That’s a first. Got an email from the same guy, same subject: “I was hacked.”
So? I didn’t hack you, [email protected]

RT @[email protected]

Today, 16 years to the day since the @[email protected] blog comment that sparked the project, WordPress clocks up a market share of 33.0% of the world's top 10 million websites. That's 50% more than every other identifiable CMS technology put together.


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